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The Big Decision: Exit Petrochemicals?

In: From Coal to Biotech

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  • Jean-Pierre Jeannet
  • Hein Schreuder

Abstract

The existential question remained for DSM whether it could and should exit the Commodity Chemical activities which caused the volatility of results and depressed the share price. This question was addressed in 2000 with respect to the large Petrochemical activities. With its decision to exit the Petrochemical activities and with its subsequent acquisition of the Vitamins business of Roche, the company took two very large steps in its transformation process within a few years. The chapter reflects on the way DSM switched from exploration to exploitation of its new strategic repertoire and pathway. It also introduces the concept of ‘strategic learning cycles’ as the motor of evolutionary change. This perspective is further elaborated in Chap. 13 .

Suggested Citation

  • Jean-Pierre Jeannet & Hein Schreuder, 2015. "The Big Decision: Exit Petrochemicals?," Springer Books, in: From Coal to Biotech, edition 127, chapter 11, pages 197-215, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-46299-7_11
    DOI: 10.1007/978-3-662-46299-7_11
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