IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-662-46299-7_10.html
   My bibliography  Save this book chapter

Branching Out Beyond Strategy

In: From Coal to Biotech

Author

Listed:
  • Jean-Pierre Jeannet
  • Hein Schreuder

Abstract

In this chapter the focus is on DSM’s effort to expand the development effort beyond strategy and beyond a single supporting business school. Although initially marketing was the reason for approaching business schools, DSM wanted to rekindle the marketing drive after focusing much on the strategy processes in the form of BSDs. Described are the programs dealing with marketing at various levels, as well as specialized courses on global key account management. The chapter describes the role business school providers played, and how DSM interacted with the business school community. Details are offered on program content and the supporting development effort to keep programs refreshed.

Suggested Citation

  • Jean-Pierre Jeannet & Hein Schreuder, 2015. "Branching Out Beyond Strategy," Springer Books, in: From Coal to Biotech, edition 127, chapter 10, pages 177-195, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-46299-7_10
    DOI: 10.1007/978-3-662-46299-7_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-662-46299-7_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.