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Aktuelle Trends im E-Commerce – Neue Wege der Kundenansprache

In: Modernes Handelsmanagement

Author

Listed:
  • Marc Ebel

    (IU Internationale Hochschule)

Abstract

Zusammenfassung Für den Onlinehandel war das Jahr 2022 eine Zäsur: erstmals gingen in Deutschland die Umsätze über den gesamten B2C E-Commerce-Bereich gegenüber dem Vorjahr zurück und haben seither ein deutlich geringeres Wachstum als in der Vor-Corona-Zeit. Trotzdem lagen die Online-Umsätze im Jahr 2023 um 44 % höher als im Vor-Corona-Jahr 2019 und hatten im Jahr 2023 wieder einen neuen Höchststand erreicht mit 88,3 Mrd. EUR (HDE 2024).

Suggested Citation

  • Marc Ebel, 2025. "Aktuelle Trends im E-Commerce – Neue Wege der Kundenansprache," Springer Books, in: Johannes Berentzen & Philipp Hoog (ed.), Modernes Handelsmanagement, chapter 3, pages 41-52, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-46881-1_3
    DOI: 10.1007/978-3-658-46881-1_3
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