An Excellence Model for Digital Cultural Transformation

This chapter describes the importance of working with excellence models in practice. Excellence models are proven frameworks that help organizations improve their performance and competitiveness. The complexity of digital transformations can be well represented in such a model and thus made manageable. First, the individual components of the model are described, which are the considered elements, relationships, decision architectures, evaluation and effects, phases, and finally general success factors. The model for “Digital Excellence” thus provides a good overview of the individual components and their mutual interactions. Therefore, it can serve as a reference model for practical projects, enabling structure and systematics to be followed for the conception and execution of digital transformation projects. The model can be used, on the one hand, as a blueprint for project development and management, and on the other hand, as an instrument for measuring the maturity level of the individual components and thus as an important controlling instrument.