IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-46542-1_2.html
   My bibliography  Save this book chapter

The Tools: Strategic Models and Methods for Innovation Communication

In: Toolbox Innovation Communication

Author

Listed:
  • Florian Hohenauer

Abstract

In the process of strategy development, we find the right way forward. Strategic models and methods are tools in this process; they accompany communication strategists on the way to the goal. They help to organize thoughts, collect information in a structured manner, and identify information gaps more easily. They facilitate analysis and guide communication strategists to good decisions. They subsequently help to justify the choice of strategy in a well-founded and logical manner to other stakeholders.

Suggested Citation

  • Florian Hohenauer, 2025. "The Tools: Strategic Models and Methods for Innovation Communication," Springer Books, in: Toolbox Innovation Communication, chapter 0, pages 31-166, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-46542-1_2
    DOI: 10.1007/978-3-658-46542-1_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-46542-1_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.