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Das Internet und digitale Strategien

In: Erfolgreich als Medical Advisor und Medical Science Liaison Manager

Author

Listed:
  • Günter Umbach

    (Healthcare Business Expert)

Abstract

Zusammenfassung Digitale Strategien: Tipps, wie Sie online gewinnen. Sichtbarkeit im Internet durch Google-Spitzenplatz aufgrund Search Engine Optimization (SEO) mit Offpage- und Onpage-Optimierung. SEA (Search Engine Advertising). Der einzigartige Inhalt (Unique Content) zählt. Passende Keywords identifizieren und die treffenden Webadressen (URLs) kaufen. Linkpopularität, Title Tag, Description. Effektive Landingpages etablieren.

Suggested Citation

  • Günter Umbach, 2025. "Das Internet und digitale Strategien," Springer Books, in: Erfolgreich als Medical Advisor und Medical Science Liaison Manager, edition 3, chapter 26, pages 209-226, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-46224-6_26
    DOI: 10.1007/978-3-658-46224-6_26
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