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Web-Controlling

In: E-Commerce, Marktplätze und Online-Marketing

Author

Listed:
  • Mark Harwardt

    (Hochschule für angewandtes Management)

Abstract

Zusammenfassung Nachdem in den vorangegangenen Kapiteln ausführlich auf Online-Shops, Marktplätze und andere Formen des Online-Marketings eingegangen wurde, soll sich dieses Kapitel dem Web-Controlling widmen. Schließlich ist es im Interesse jedes Unternehmens, den Erfolg und die Zielerreichung der verschiedenen Maßnahmen zu bewerten. Zunächst wird eine kurze Einführung in das Web-Controlling gegeben. Der Abschnitt über Kennzahlen erläutert, wie Key Performance Indicators (KPIs) als quantifizierbare Maßstäbe dienen, um den Erfolg von Online-Aktivitäten zu messen. Diese Kennzahlen bilden die Basis des Web-Controllings.

Suggested Citation

  • Mark Harwardt, 2025. "Web-Controlling," Springer Books, in: E-Commerce, Marktplätze und Online-Marketing, chapter 0, pages 199-219, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-46178-2_6
    DOI: 10.1007/978-3-658-46178-2_6
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