IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-45970-3_6.html
   My bibliography  Save this book chapter

Kickstart for Businesses in the Metaverse

In: Marketing and Sales in the Metaverse

Author

Listed:
  • Andreas Kohne

    (itkon)

  • Ralf H. Komor

    (Komor Interim Management)

Abstract

Taking the step into the metaverse may sound like a futuristic vision, but it is already possible today. In this chapter, we present a comprehensive approach that aims to encourage those responsible and interested to position themselves not only theoretically, but gradually and practically in the metaverse. We not only highlight the potential benefits and opportunities, but also the diverse challenges and risks that need to be considered—and point out relevant technologies that companies should have on their radar in order to be able to operate successfully in the metaverse. However, there is no universal recipe. Which technologies and platforms are relevant for you also depends on your industry, your target group, and your goals.

Suggested Citation

  • Andreas Kohne & Ralf H. Komor, 2024. "Kickstart for Businesses in the Metaverse," Springer Books, in: Marketing and Sales in the Metaverse, chapter 0, pages 49-58, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45970-3_6
    DOI: 10.1007/978-3-658-45970-3_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-45970-3_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.