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Why It’s Still Worthwhile to Engage with the Metaverse Today

In: Marketing and Sales in the Metaverse

Author

Listed:
  • Andreas Kohne

    (itkon)

  • Ralf H. Komor

    (Komor Interim Management)

Abstract

The preceding chapters described what the Metaverse is, how it is structured, and why we have not yet fully arrived in the Metaverse today and in the near future. Nevertheless, we are on the way and the speed of developments is increasing year by year. So it’s not a question of “if”, but only a question of “when”. Therefore, companies should already now critically engage with the Metaverse and examine in which areas potential added values could lie.

Suggested Citation

  • Andreas Kohne & Ralf H. Komor, 2024. "Why It’s Still Worthwhile to Engage with the Metaverse Today," Springer Books, in: Marketing and Sales in the Metaverse, chapter 0, pages 27-31, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45970-3_4
    DOI: 10.1007/978-3-658-45970-3_4
    as

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