IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-45970-3_2.html
   My bibliography  Save this book chapter

Basics

In: Marketing and Sales in the Metaverse

Author

Listed:
  • Andreas Kohne

    (itkon)

  • Ralf H. Komor

    (Komor Interim Management)

Abstract

Mark Zuckerberg once said one could imagine “the metaverse as an embodied internet, where you don’t just look at content, but are immersed in it” (Süddeutsche 2021). However, long before the metaverse, researchers were exploring virtual experiences. The first real simulation was developed as early as 1962. With the “Sensorama”, a machine was invented that allowed the user to ride a motorcycle through New York, while a 3D film of the surroundings played in front of them, the chair vibrated appropriately, and even fans were used for headwind and the corresponding smells. Since then, we have come a long way and technology has rapidly improved, especially in recent years.

Suggested Citation

  • Andreas Kohne & Ralf H. Komor, 2024. "Basics," Springer Books, in: Marketing and Sales in the Metaverse, chapter 0, pages 5-17, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45970-3_2
    DOI: 10.1007/978-3-658-45970-3_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-45970-3_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.