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Orientierung auf den nächsten Aufschwung durch Erschließung von Chancen

In: Rezessionsmanagement

Author

Listed:
  • Hermut Kormann

    (Büro für Familienunternehmen)

Abstract

Zusammenfassung Der Schwerpunkt der Reflexion lag in dieser Schrift auf den Maßnahmen zur Kostensenkung und Verteidigung des bisher zugänglichen Ertragsniveaus. Unternehmen, die die negativen Einflüsse verkraften, können und müssen auch die positiven Chancen einer Rezession verfolgen. Das sind die forcierte Erschließung neuer Umsatzchancen, die Ertüchtigung der Erfolgspotenziale und eventuell sogar deren Nutzung, indem durch antizyklische Investitionen ein dauerhafter Vorsprung vor dem Wettbewerb gewonnen wird.

Suggested Citation

  • Hermut Kormann, 2024. "Orientierung auf den nächsten Aufschwung durch Erschließung von Chancen," Springer Books, in: Rezessionsmanagement, chapter 0, pages 101-106, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45636-8_10
    DOI: 10.1007/978-3-658-45636-8_10
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