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Der „Schindlerhof“: Eine Marke für sich

In: Brand Leadership im Tourismus

Author

Listed:
  • Nicole Kobjoll

    (Schindlerhof Kobjoll GmbH)

Abstract

Zusammenfassung Einzelkämpfer im Dschungel der Konzerne können nur dann an der Spitze überleben, wenn es ihnen gelingt, eine starke Marke zu sein. Über mehr als zwei Jahrzehnte sorgt die Marke Schindlerhof dafür, dass der Schindlerhof zu den bekanntesten und besten Tagungshotels im deutschsprachigen Raum zählt, was durch unzählige Auszeichnungen seit 1990 in den unterschiedlichsten Bereichen immer wieder eindrucksvoll unter Beweis gestellt wird.

Suggested Citation

  • Nicole Kobjoll, 2025. "Der „Schindlerhof“: Eine Marke für sich," Springer Books, in: Marco A. Gardini (ed.), Brand Leadership im Tourismus, edition 2, pages 471-484, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45540-8_23
    DOI: 10.1007/978-3-658-45540-8_23
    as

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