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Das Management von Sportvereinen als Stakeholder:innenmanagement

In: Fußballfans und Vereinsführung

Author

Listed:
  • Edeltraud Hanappi-Egger

    (Wirtschaftsuniversität Wien)

Abstract

Zusammenfassung Der Stakeholder:innenansatz geht davon aus, dass im Gegensatz zu dem Modell von Shareholders nicht (nur) kurzfristige Profitmaximierung das leitende Prinzip einer Organisation ist, sondern es um eine langfristig ausgerichtete Nutzenmaximierung für alle Beteiligten geht und daher die Berücksichtigung verschiedener für die Organisation relevanter Gruppen eine wichtige Rolle spielt. Gerade Fußballclubs mit ihren verschiedenen Interessensgruppen sind daher unter dem Stakeholder:innenansatz zu betrachten.

Suggested Citation

  • Edeltraud Hanappi-Egger, 2024. "Das Management von Sportvereinen als Stakeholder:innenmanagement," Springer Books, in: Fußballfans und Vereinsführung, chapter 0, pages 41-58, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45526-2_3
    DOI: 10.1007/978-3-658-45526-2_3
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