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Die 10 Wichtigsten Erfolgsfaktoren für Events Im Metaverse

In: Events im Metaverse

Author

Listed:
  • Georg Puchner

    (Hochschule Mittweida)

  • Christian Münch

    (Planworx GmbH)

  • Axel Müller

    (Planworx GmbH)

Abstract

Zusammenfassung Das Kapitel erkundet die Welt des Metaverse und leitet zehn Erfolgsstrategien für die Planung und Durchführung von Events darin ab. Es betont die Notwendigkeit technischer Stabilität, die Fokussierung auf die Nutzererfahrung, den Datenschutz, eine präzise Zielgruppenanalyse, die Bedeutung von hochwertigem Content, Interaktivität zur Steigerung der Teilnehmerloyalität, Personalisierung und Monetarisierungsmöglichkeiten, effektive Event-Vermarktung, die Wichtigkeit der Datensammlung und -analyse für die Eventoptimierung und den Mut, neue Konzepte zu erproben. Diese Faktoren sollen Veranstaltern helfen, erfolgreiche, innovative und sichere Metaverse-Events zu kreieren, indem sie technische, inhaltliche und marketingbezogene Aspekte berücksichtigen, um ein einzigartiges, immersives Erlebnis zu schaffen und dabei potenzielle Risiken zu managen.

Suggested Citation

  • Georg Puchner & Christian Münch & Axel Müller, 2024. "Die 10 Wichtigsten Erfolgsfaktoren für Events Im Metaverse," Springer Books, in: Events im Metaverse, chapter 0, pages 79-98, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45452-4_5
    DOI: 10.1007/978-3-658-45452-4_5
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