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„Über Geld spricht man nicht“ – Ein Gespräch mit Sportberater Bernhard Schmittenbecher

In: Professionelle Sportkommunikation

Author

Listed:
  • Jana Wiske

    (Hochschule Ansbach)

Abstract

Zusammenfassung „Die dezente Führung von Menschen und Marken ist unser Konzept“, schreibt Bernhard Schmittenbecher auf der Homepage seiner Spezialagentur Sports2Business. Seit Jahren unterstützt er Spitzensportler:innen bei der Medienarbeit und Kommunikation, aber ebenso der Vermarktung. Dabei vertraut Schmittenbecher auf langfristige Partnerschaften. Persönlichkeiten aus dem Fußball wie Manuel Neuer oder Fredi Bobic, aber auch Tischtennis-Ikone Timo Boll zählen seit Jahrzehnten zu seinen Klienten. Im Gespräch mit Herausgeberin Jana Wiske gibt der erfahrene Berater Einblicke in das Zusammenspiel mit den Sportler:innen, erklärt Fallstricke und Strategien.

Suggested Citation

  • Jana Wiske, 2024. "„Über Geld spricht man nicht“ – Ein Gespräch mit Sportberater Bernhard Schmittenbecher," Springer Books, in: Jana Wiske (ed.), Professionelle Sportkommunikation, chapter 0, pages 275-281, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45366-4_19
    DOI: 10.1007/978-3-658-45366-4_19
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