IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-45062-5_5.html
   My bibliography  Save this book chapter

Automate – Automatisierung

In: Datengetriebenes Marketing

Author

Listed:
  • Jonas Rashedi

Abstract

Zusammenfassung Die in diesem Kapitel thematisierte Automatisierung bezieht sich auf die in den vorangegangenen Schritten beschriebenen Aufgaben, insbesondere die Datensammlung, -verarbeitung und -visualisierung sowie das Treffen von Entscheidungen. Zentral in diesem Kapitel ist die Unterscheidung zwischen einer Automatisierung, die bessere Ergebnisse hervorbringt, und einer Automatisierung zuvor manuell ausgeführter Tätigkeiten.

Suggested Citation

  • Jonas Rashedi, 2024. "Automate – Automatisierung," Springer Books, in: Datengetriebenes Marketing, edition 2, chapter 5, pages 45-53, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-45062-5_5
    DOI: 10.1007/978-3-658-45062-5_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-45062-5_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.