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Auswirkungen des Metaverse auf Sales und Marketing

In: Marketing und Vertrieb im Metaverse

Author

Listed:
  • Andreas Kohne

    (itkon)

  • Ralf H. Komor

    (Komor Interim Management)

Abstract

Zusammenfassung Seit der Existenz des E-Commerce hat die exponentielle Entwicklung von Technologie die Art und Weise, wie wir Waren und Dienstleistungen konsumieren, revolutioniert. Leistungsstarke Computer, schnelles Internet, mobile Geräte, Social Media und datengetriebenes Marketing haben den Konsumprozess radikal verändert. Und jetzt, im Zeitalter des Metaverse, öffnet sich eine neue Dimension der Personalisierung und Interaktion, die unser Einkaufsverhalten erneut transformiert. Das Metaverse: Ein geschätztes Marktvolumen zwischen 500 Mrd. (Statista 2023) und 5 Billionen US-Dollar (McKinsey 2022) im Jahr 2030 lassen die Sales- und Marketingabteilungen aufhorchen. In diesem Kapitel beantworten wir die Frage: Welche Auswirkungen hat das Metaverse schon heute für den Vertrieb und für das Marketing?

Suggested Citation

  • Andreas Kohne & Ralf H. Komor, 2024. "Auswirkungen des Metaverse auf Sales und Marketing," Springer Books, in: Marketing und Vertrieb im Metaverse, chapter 0, pages 33-50, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-44957-5_5
    DOI: 10.1007/978-3-658-44957-5_5
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