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Externe Aktivierung der Positionierung

In: Positionierung in B2B-Märkten

Author

Listed:
  • Dennis Vogt

    (The Transformation Group AG)

Abstract

Zusammenfassung Im Zuge der externen Aktivierung der Positionierung sollten wir die gesamte Klaviatur des Marketings bespielen. Darunter fallen vor allem das Brand Marketing, das Product Marketing, das Content Marketing sowie das Performance Marketing. Wir sollten dabei darauf achten, dass wir hohe Bewusstheit, klare Differenzierung und hohe Verbindung in Bezug auf die eigene Marke erzielen.

Suggested Citation

  • Dennis Vogt, 2024. "Externe Aktivierung der Positionierung," Springer Books, in: Positionierung in B2B-Märkten, chapter 0, pages 95-152, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-44806-6_4
    DOI: 10.1007/978-3-658-44806-6_4
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