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Ihre nächsten Schritte

In: Händlerbewertungen als Conversiontreiber

Author

Listed:
  • Connor Moseler

Abstract

Zusammenfassung Ihre nächsten Schritte im Umgang mit Bewertungen und Rezensionen für Ihr E-Commerce hängen von Ihrem angestrebten Zielbild und der aktuellen Ausgangssituation ab. Ich möchte nachdrücklich empfehlen, Rezensionen und Bewertungen des E-Commerce stets im Blick zu behalten und die Thematik ernst zu nehmen. Es ist nachweislich effektiv, Bewertungen und Rezensionen sichtbar zu pflegen, da dies einen vertrauenswürdigen Eindruck auf Ihr E-Commerce wirft, vgl. Abschn. 7.2. Die Vertrauenswürdigkeit Ihres E-Commerce hat unmittelbaren Einfluss auf die Conversion-Rate. Letztendlich strebt die Mehrheit der E-Commerce-Unternehmen das Ziel an, eine möglichst hohe Conversion-Rate zu erzielen.

Suggested Citation

  • Connor Moseler, 2024. "Ihre nächsten Schritte," Springer Books, in: Händlerbewertungen als Conversiontreiber, chapter 0, pages 101-102, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-44244-6_9
    DOI: 10.1007/978-3-658-44244-6_9
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