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Vom Unternehmen zum Franchisesystem

In: Praxisleitfaden Franchising

Author

Listed:
  • Hermann Riedl

    (Riedl Consult)

  • Christian Schwenken

    (Rechtsanwaltskanzlei Schwenken)

Abstract

Zusammenfassung Entscheidet ein Unternehmer, seine Idee zu multiplizieren, ist Franchise sicherlich eine zukunftsorientierte Vertriebsschiene. Der große Vorteil liegt hier in der schnellen Expansion und dem geringem Kapitaleinsatz des Franchisegebers. Franchisenehmer arbeiten selbständig und können durch ihre freie und unabhängige Zeiteinteilung wesentlich mehr Aktivitäten zum Wohle der Marke einbringen, als dies bei einer eigenen Konzern-Filiallösung der Fall sein würde. Der Franchisenehmer wird erhebliche eigene Anstrengungen unternehmen, um Erfolge für die Marke und die Franchisefiliale in seiner Region erzielen zu können.

Suggested Citation

  • Hermann Riedl & Christian Schwenken, 2024. "Vom Unternehmen zum Franchisesystem," Springer Books, in: Praxisleitfaden Franchising, edition 3, chapter 0, pages 1-7, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-44155-5_1
    DOI: 10.1007/978-3-658-44155-5_1
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