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Generation Z als zukünftige Arbeitnehmer: Perspektive Unternehmen

In: Recruiting einer neuen Generation von Hochschulabsolventen

Author

Listed:
  • Christoph Kochhan
  • Laura Cichecki

Abstract

Zusammenfassung Der gegenwärtige Arbeitsmarkt in der DACH-Region ändert sich zunehmend in Richtung eines Arbeitnehmermarktes – darüber sind sich die im Rahmen der qualitativen Studie befragten Personalverantwortlichen in den drei Ländern einig. Ihnen ist bewusst, dass sich ein zukünftiger Wettbewerber um qualifizierte Mitarbeiter insbesondere auf die Angehörigen der Generation Z beziehen wird, einer Generation, die „always on“ ist und im digitalen Umfeld sozialisiert wurde. Entsprechend müssen sich Arbeitgeber an die neue Situation anpassen und die potenziellen Bewerber dort ansprechen, wo sie „zu Hause“ sind.

Suggested Citation

  • Christoph Kochhan & Laura Cichecki, 2024. "Generation Z als zukünftige Arbeitnehmer: Perspektive Unternehmen," Springer Books, in: Recruiting einer neuen Generation von Hochschulabsolventen, chapter 0, pages 161-202, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-44130-2_6
    DOI: 10.1007/978-3-658-44130-2_6
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