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Wie beeinflussen uns Hunger und Koffein? Energetische Erregung

In: 33 Phänomene der Kaufentscheidung

Author

Listed:
  • Sebastian Oetzel

    (Hochschule Fulda)

  • Andreas Luppold

Abstract

Zusammenfassung Dieses Kapitel stellt wissenschaftliche Studien aus der Marketingwissenschaft zum Einfluss von Hunger auf das Kaufverhalten vor, zeigt, dass auch der Konsum von Koffein unser Kaufverhalten beeinflusst und diskutiert die Implikationen für den Handel.

Suggested Citation

  • Sebastian Oetzel & Andreas Luppold, 2023. "Wie beeinflussen uns Hunger und Koffein? Energetische Erregung," Springer Books, in: 33 Phänomene der Kaufentscheidung, chapter 0, pages 49-53, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42861-7_9
    DOI: 10.1007/978-3-658-42861-7_9
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