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Herausforderungen Studierenden-Marketing – mit den Augen der Zielgruppe betrachtet

In: Studierendenmarketing und Hochschulbranding

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  • Thomas Kaiser

    (cyberpromote GmbH)

Abstract

Zusammenfassung Ein Beispiel zeigt die Probleme und die möglichen Wege auf, wie man Studierende gewinnen kann, oder auch nicht. Anschaulich werden die Prozesse, Marketingideen und deren Umsetzung aufgezeigt. Denn im Konzept können von der Idee bis in die kleinsten Details die Chancen, Risiken und Hindernisse stecken. Das Beispiel hilft, ein Verständnis für die Anforderungen und eine bestmögliche Umsetzung zu bekommen.

Suggested Citation

  • Thomas Kaiser, 2023. "Herausforderungen Studierenden-Marketing – mit den Augen der Zielgruppe betrachtet," Springer Books, in: Studierendenmarketing und Hochschulbranding, chapter 0, pages 9-28, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42423-7_2
    DOI: 10.1007/978-3-658-42423-7_2
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