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Messen und optimieren

In: Studierendenmarketing und Hochschulbranding

Author

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  • Thomas Kaiser

    (cyberpromote GmbH)

Abstract

Zusammenfassung Ob Matomo oder Google Analytics, jedes Webanalytics-Tool bietet Möglichkeiten, die selten richtig ausgereizt werden. Nur wer misst, kann Kampagnen, Optimierungsmaßnahmen und Ziele richtig auswerten und optimieren. Wie man Ziele und Micro-Ziele definiert, umsetzt und auswertet, wird an Beispielen aufgezeigt.

Suggested Citation

  • Thomas Kaiser, 2023. "Messen und optimieren," Springer Books, in: Studierendenmarketing und Hochschulbranding, chapter 0, pages 235-242, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42423-7_10
    DOI: 10.1007/978-3-658-42423-7_10
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