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Hintergrund, Ziel und Aufbau des Buches

In: Online-Lebensmittelhandel in Deutschland

Author

Listed:
  • Erika Leischner

    (Hochschule Bonn-Rhein-Sieg)

Abstract

Zusammenfassung In diesem Kapitel wird erläutert, was unter Online-Lebensmittelhandel und dem oft synonym verwendeten Begriff „E-Food“ verstanden wird und mit welchen inhaltlichen Schwerpunkten das Thema in den letzten Jahren diskutiert wurde. Im Anschluss werden Fragen zur Anbieter- und Kundenseite sowie Fragen aus Sicht des Handels und der Konsumgüterhersteller formuliert, die in den weiteren Kapiteln behandelt werden.

Suggested Citation

  • Erika Leischner, 2023. "Hintergrund, Ziel und Aufbau des Buches," Springer Books, in: Online-Lebensmittelhandel in Deutschland, chapter 0, pages 1-13, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-42210-3_1
    DOI: 10.1007/978-3-658-42210-3_1
    as

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