IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-42090-1_1.html
   My bibliography  Save this book chapter

Die Entwicklung des Blogger- und Influencertums

In: Blogger- und Influencer-Marketing in der Praxis

Author

Listed:
  • Rita Angelone

Abstract

Zusammenfassung Dieses Kapitel fokussiert auf das große Ganze rund um Blogger und Influencer und der entsprechenden Marketingform und beantwortet folgende Fragen: Wie ist das Blogger- und Influencertum entstanden? Was steckt hinter den Begriffen Blogger, Influencer und Content Creator? Mit wem sollen Unternehmen und Agenturen zusammenarbeiten? Sind Blogs von gestern und gehört die Welt heute den Social Media? Was versteht man unter Blogger und Influencer Marketing? Welches sind die Stärken von Bloggern und Influencern, welches die Herausforderungen? Wie hat sich der Umgang mit Bloggern und Influencern verändert und welche Zusammenarbeitsformen sind heute angesagt? Welches Verständnis ist unabdingbar für das erfolgreiche Umsetzen von Blogger und Influencer Marketing? Und: Ist diese Marketingform wirtschaftlich?

Suggested Citation

  • Rita Angelone, 2023. "Die Entwicklung des Blogger- und Influencertums," Springer Books, in: Blogger- und Influencer-Marketing in der Praxis, chapter 0, pages 3-24, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42090-1_1
    DOI: 10.1007/978-3-658-42090-1_1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-42090-1_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.