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Anwendung des ‚Three Places Modells‘ für das Controlling digitaler Kommunikation

In: Controlling digitaler Behördenkommunikation

Author

Listed:
  • Birgit Grain

    (Bayerisches Staatsministerium des Innern, für Sport und Integration)

  • Bernhard Hirsch

    (Universität der Bundeswehr München)

Abstract

Zusammenfassung Behörden müssen ihre Ziele den neuen Kommunikationsbedingungen der digitalen Welt anpassen. Auf dieser Basis sollte ein Kommunikationscontrolling implementiert werden, welches auch dazu beiträgt, die digitalen Kommunikationsprozesse besser zu steuern und zudem rasch auf Probleme reagieren zu können. Performance Measurement Systeme sollten daher insbesondere ein übergreifendes Gesamtbild über unterschiedliche digitale Kommunikationsräume (Webräume) geben können. Das ‚Three Places Modell‘, das wir in diesem Kapitel vorstellen, könnte hierfür ein passender Ansatz sein.

Suggested Citation

  • Birgit Grain & Bernhard Hirsch, 2023. "Anwendung des ‚Three Places Modells‘ für das Controlling digitaler Kommunikation," Springer Books, in: Controlling digitaler Behördenkommunikation, chapter 0, pages 99-130, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42044-4_6
    DOI: 10.1007/978-3-658-42044-4_6
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