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Einführung

In: Controlling digitaler Behördenkommunikation

Author

Listed:
  • Birgit Grain

    (Bayerisches Staatsministerium des Innern, für Sport und Integration)

  • Bernhard Hirsch

    (Universität der Bundeswehr München)

Abstract

Zusammenfassung Gesellschaftliche Erwartungen an öffentliche Verwaltungen gehen zunehmend über die Erfüllung deren gesetzlichen Auftrags hinaus. Vor allem die ‚Digitalisierung‘ schafft dabei neue Rahmenbedingungen, die insbesondere für die Arbeit von Kommunikatoren von großer Bedeutung sind. In diesem Zusammenhang sollten sich auch Behörden, ähnlich wie Wirtschaftsunternehmen, damit auseinandersetzen, welche Herausforderungen und Potenziale digitale Kommunikationsprozesse mit sich bringen und welchen Wertbeitrag diese zur Erreichung der jeweiligen Organisationsziele leisten können. In diesem Kapitel geben wir Ihnen einen ersten Überblick über den Status quo des Kommunikationscontrollings in Behörden und eine grundsätzliche Einführung in diese Thematik.

Suggested Citation

  • Birgit Grain & Bernhard Hirsch, 2023. "Einführung," Springer Books, in: Controlling digitaler Behördenkommunikation, chapter 0, pages 1-6, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-42044-4_1
    DOI: 10.1007/978-3-658-42044-4_1
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