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Das Wesen der Strategie

In: Strategisch wirksam handeln

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  • Bernhard Schmidt

Abstract

Zusammenfassung Das Wesen der Geschichtsforschung ist die Erklärung der Vergangenheit. Was aber ist das Wesen der Strategie? Sie handelt immer von der Zukunft, die nicht bekannt ist. Unternehmen, Staaten, Heerführer, aber auch jeder Mensch muss bei seinen Handlungen Annahmen über die Zukunft treffen. Dabei gibt es gesicherte wie die Begrenzung fossiler Energieträger, aber auch Unsicherheiten wie die eigene Lebensspanne, Gesundheit oder der Verlust des Arbeitsplatzes. Unsicherheiten können sich Aktionärs-Unternehmen nicht leisten; sie stellen oft Behauptungen über die Zukunft auf, so wie Marktwachstum. Strategien versorgen Unternehmen daher oft mit positiven Narrativen über die Zukunft.

Suggested Citation

  • Bernhard Schmidt, 2023. "Das Wesen der Strategie," Springer Books, in: Strategisch wirksam handeln, chapter 0, pages 39-47, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-41904-2_4
    DOI: 10.1007/978-3-658-41904-2_4
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