IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-41787-1_4.html
   My bibliography  Save this book chapter

Schlussfolgerungen

In: Demarketing

Author

Listed:
  • Andreas Hesse

    (Hochschule Koblenz)

Abstract

Zusammenfassung Das vorliegende Buch nutzt insgesamt acht Primärdatenerhebungen und schafft damit ein empirisches Fundament aus Hunderten von Gesprächen und Tausenden von Aussagen durch Verbraucherinnen und Verbraucher, die sich mit Demarketingansätzen auseinandersetzten. In sieben Fallbeispielen haben die Untersuchungsdurchführenden jeweils Verbraucherinnen und Verbrauchern Demarketingkampagnen als Stimulus gezeigt und sie dann zu ihren Wahrnehmungen und Reaktionen in semi-strukturierten Interviews befragt. Die methodische Konsistenz der qualitativen Befragung ermöglicht es, die Erkenntnisse der einzelnen Studien in einem zusätzlichen Schritt als Ganzes zu betrachten und übergreifende Schlussfolgerungen zu Konsumentenreaktionen auf Demarketingkampagnen herzuleiten.

Suggested Citation

  • Andreas Hesse, 2023. "Schlussfolgerungen," Springer Books, in: Demarketing, chapter 0, pages 105-119, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-41787-1_4
    DOI: 10.1007/978-3-658-41787-1_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-41787-1_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.