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Die Zukunft des Apothekenmarktes

In: Handbuch Digitale Gesundheitswirtschaft

Author

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  • Philipp Köbe

    (Universität Witten/Herdecke)

Abstract

Zusammenfassung Der allgemeine Trend zum Online-Shopping führt dazu, dass Kunden auch Arzneimittel online bestellen wollen. Durch die Einführung des E-Rezepts in Deutschland ab Januar 2022 steigt die Attraktivität für Online-Apotheken. Auch Online-Riesen wie Amazon sehen hier ein lukratives Geschäft. Wie verändert Amazon den Apothekenmarkt?

Suggested Citation

  • Philipp Köbe, 2023. "Die Zukunft des Apothekenmarktes," Springer Books, in: Sabine Bohnet-Joschko & Katharina Pilgrim (ed.), Handbuch Digitale Gesundheitswirtschaft, pages 243-246, Springer.
  • Handle: RePEc:spr:sprchp:978-3-658-41781-9_51
    DOI: 10.1007/978-3-658-41781-9_51
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