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Mobile Payment in Deutschland – Anbieter und Geschäftsmodelle

In: Handlungsraum Media Management

Author

Listed:
  • Peter Winzer

    (Hochschule RheinMain)

  • Jasmin Ebert

    (Hochschule RheinMain)

  • Clara Frühauf

    (Hochschule RheinMain)

Abstract

Zusammenfassung Durch den Erfolg des Onlinehandels stehen stationäre Händler verstärkt unter Druck, ihren Kunden einen Mehrwert zu bieten. Dieser kann u. a. durch die Akzeptanz von kundenfreundlichen Zahlungsmethoden generiert werden (Breinich-Schilly, A. (2020). Innovatives Bezahlen fordert Banken und Handel. https://www.springerprofessional.de/zahlungsverkehr/kundenzufriedenheit/innovatives-bezahlen-fordert-banken-und-handel/17.668.226 . Zugegriffen: 1. November. 2022). So kommen z. B. Geschäfte, in denen Bargeld als einzige Zahlungsmethode akzeptiert wird, für knapp jeden Fünften nicht mehr in Frage (Unzer. (2021). ECC-Paymentstudie: Rechnung am beliebtesten, Zahlung am PoS verändert sich. https://www.unzer.com/de/knowledge/articles/blog_ecc-studie/ . Zugegriffen: 1. November 2022). Mobile Payment (MP) ermöglicht, mit dem Smartphone am Point of Sale (POS) zu zahlen (Schmelter, M., Bolz, C., & Krüger, M. (2022). ECC-Paymentstudie Vol. 26. Das Smartmonnaie. Die (neue) Rolle des Smartphones beim (Online-)Shoppen., S. 67). Dieser Beitrag soll einen kurzen Überblick über die Anbieter(typen) im deutschen MP Markt geben, mit dem Fokus auf Proximity MP im stationären Handel am POS in Deutschland.

Suggested Citation

  • Peter Winzer & Jasmin Ebert & Clara Frühauf, 2023. "Mobile Payment in Deutschland – Anbieter und Geschäftsmodelle," Springer Books, in: Christoph Kochhan & Alexander Moutchnik (ed.), Handlungsraum Media Management, chapter 0, pages 379-400, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-41520-4_19
    DOI: 10.1007/978-3-658-41520-4_19
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