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Social Media Business

In: Digital Business

Author

Listed:
  • Bernd W. Wirtz

    (Deutsche Universität für Verwaltungswissenschaften Speyer)

Abstract

Zusammenfassung Im dritten Kapitel werden die sozialen Medien und Web 2.0 definiert und die Komponenten des Four Factors Models für soziale Medien erklärt. Aufbauend hierauf werden die Arten von Social-Media-Anwendungen sowie die verschiedenen Gruppen von Social-Media-Nutzern und ihre Aktivitäten dargestellt. Neuere Entwicklungen wie der Metaverse-Ansatz werden mit seinen Chancen und Risiken beschrieben und das Problem der digitalen Desinformation und mögliche Kontrollmechanismen erläutert. Abgeschlossen wird das 3. Kapitel mit der Beschreibung der Erfolgsfaktoren des Social Media Business.

Suggested Citation

  • Bernd W. Wirtz, 2024. "Social Media Business," Springer Books, in: Digital Business, edition 8, chapter 3, pages 77-126, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-41467-2_3
    DOI: 10.1007/978-3-658-41467-2_3
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