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Business Plan

In: Business Guide for Strategic Management

Author

Listed:
  • Alfred-Joachim Hermanni

    (SRH Fernhochschule—The Distance Learning University)

Abstract

If one didn’t know any better, one could assume that Marc Aurel is philosophizing about the necessity of a business plan in his remarks on ordnungspolitik. The fact is, a business plan has three goals: first, this plan is supposed to convince state funding agencies, private investors, credit institutions, and cooperation partners of the success of a business enterprise. Second, the explanation process helps to close conceptual gaps in the business idea and thus optimize the business concept. And third, the plan serves the entrepreneur as a control and orientation instrument for the course of his economic activity.

Suggested Citation

  • Alfred-Joachim Hermanni, 2023. "Business Plan," Springer Books, in: Business Guide for Strategic Management, chapter 0, pages 41-47, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-41367-5_7
    DOI: 10.1007/978-3-658-41367-5_7
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