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Employer Branding

In: Business Guide for Strategic Management

Author

Listed:
  • Alfred-Joachim Hermanni

    (SRH Fernhochschule—The Distance Learning University)

Abstract

The demographic change has not only initiated a rethink in Germany in terms of economy, industry and society. With a decline in the working-age population and an increase in the number of seniors, the conditions for the development of quality of life and prosperity are also changing: “The declining number of people in younger age groups and the simultaneous increase in the number of older people are shifting the demographic framework in a way that has not been seen before.”

Suggested Citation

  • Alfred-Joachim Hermanni, 2023. "Employer Branding," Springer Books, in: Business Guide for Strategic Management, chapter 0, pages 109-114, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-41367-5_16
    DOI: 10.1007/978-3-658-41367-5_16
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