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Wearables and Related Consumer Skills: Implications for Consumer Policy Strategies

In: Verbraucherforschung zwischen Empowerment und Verletzlichkeit

Author

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  • Minou Seitz

    (Universität Siegen)

  • Michael Schuhen

    (Universität Siegen)

Abstract

Consumer policy, especially in an increasingly digitized healthcare environment, presupposes that the competences of consumers are correctly assessed and integrated into consumer protection endeavours. The study deals with the question concerning the competences consumers have in the fields of internet and wearables. The main emphasis will be put on the question whether consumers are able to maintain their ability to act and their decision-making ability when using wearables and which conclusions for consumer policy in healthcare-related issues can be drawn from this. For this purpose, N = 1,355 complete data sets were analysed. It becomes clear that respondents between the age of 17 and 60 exhibit higher skill values than respondents over 60. Their skills can, however, not be generalized as low. Moreover, technical affinity and one’s own competence assessment prove themselves relevant correlation factors. Approaches regarding conveying information and creating transparency are finally presented as strategic principles of consumer policy in the digitized healthcare sector.

Suggested Citation

  • Minou Seitz & Michael Schuhen, 2023. "Wearables and Related Consumer Skills: Implications for Consumer Policy Strategies," Springer Books, in: Gunnar Mau & Michael Schuhen & Manuel Froitzheim (ed.), Verbraucherforschung zwischen Empowerment und Verletzlichkeit, chapter 0, pages 39-49, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-41247-0_4
    DOI: 10.1007/978-3-658-41247-0_4
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