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Business Systems and Benchmarks in e-Commerce

In: The new online trade

Author

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  • Gerrit Heinemann

    (Hochschule Niederrhein)

Abstract

The design of the business system plays a key role in online retailing. It is also the basis for channel excellence, which distinguishes successful online retailers. They are able to set the benchmark with their e-commerce services and use all the possibilities of modern interaction. In total, there are eight key success factors for the existence of web excellence in B2C. A major challenge, however, is increasingly the sustainability of the success factors, as the competition is adapting ever faster.

Suggested Citation

  • Gerrit Heinemann, 2023. "Business Systems and Benchmarks in e-Commerce," Springer Books, in: The new online trade, chapter 4, pages 261-401, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40757-5_4
    DOI: 10.1007/978-3-658-40757-5_4
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