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Forms of Online Trade

In: The new online trade

Author

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  • Gerrit Heinemann

    (Hochschule Niederrhein)

Abstract

Very few online retailers still occur in a pure form. Only start-ups or new forms of interactive online retail, such as Farfetch, pursue a single business model 100%. Even the big pure players like Amazon or eBay are hybrids. They differ significantly in terms of which product groups they serve and which format they pursue. In the meantime, a large number of different types of business have emerged here, which can be described on the basis of central characteristics and develop in different ways. The market leaders overlap to some extent on a global and national level. Increasingly, new forms of online commerce can be observed, including mobile commerce or app and chat commerce, which continue to grow strongly. In addition, B2B online commerce, i.e. e-commerce by business for business, is becoming the “next big thing”.

Suggested Citation

  • Gerrit Heinemann, 2023. "Forms of Online Trade," Springer Books, in: The new online trade, chapter 3, pages 179-260, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40757-5_3
    DOI: 10.1007/978-3-658-40757-5_3
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    Cited by:

    1. Simone Braun & Dunia Osman, 2024. "Online grocery shopping adoption versus non-adoption among the over-50s in Germany," Electronic Commerce Research, Springer, vol. 24(2), pages 825-862, June.

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