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Einführung in Teil II: Forschungsergebnisse

In: Online-Marketing-Intelligence

Author

Listed:
  • Dennis Ahrholdt

    (HSBA Hamburg School of Business Administration)

  • Goetz Greve

    (HSBA Hamburg School of Business Administration)

  • Gregor Hopf

    (Duale Hochschule Baden-Württemberg)

Abstract

Zusammenfassung Aufgrund der Bedeutung und Relevanz von (anwendungsorientierter) wissenschaftlicher Forschung zu Online-Marketinginstrumenten für die Praxis werden in diesem Teil des Buches wissenschaftliche anwendungsorientierte Forschungsergebnisse speziell zu Erfolgsfaktoren bzw. Erfolgszusammenhängen praxisrelevant aufbereitet. Abgeleitet werden Management-Tipps als etwaige Ansatzpunkte für ein innovatives und effektiveres Online-Marketing.

Suggested Citation

  • Dennis Ahrholdt & Goetz Greve & Gregor Hopf, 2023. "Einführung in Teil II: Forschungsergebnisse," Springer Books, in: Online-Marketing-Intelligence, edition 2, chapter 9, pages 281-285, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40599-1_9
    DOI: 10.1007/978-3-658-40599-1_9
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