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Opportunities in Emerging Markets – Purchasing with Start-ups

In: Digitalisierung im Einkauf

Author

Listed:
  • Florian Schupp

    (Constructor University)

  • Heiko Wöhner
  • Alisée Tonnac

    (Seedstars)

Abstract

Zusammenfassung In diesen Interviews berichtet Alisée de Tonnac über Chancen für und durch Start-ups in Emerging Markets. Alisée de Tonnac ist CEO & Co-Gründerin von Seedstar World, einem globalen Start-up-Wettbewerb, der das Leben von Menschen in Emerging Markets durch Technologie und Entrepreneurship positiv beeinflusst. Das Wichtigste für Start-ups seien die Kunden – als Konsumenten im B2C-Geschäft, als Einkäufer im B2B-Geschäft. Die erfolgreichen Start-ups schöpften aus der Fähigkeit, Innovationen zu entwickeln und schneller in marktfähige Produkte zu verwandeln als es in traditionellen Industrien möglich ist. Gerade in den Emerging Markets gäbe es enorme Potentiale, weil einige Industrien wie Banken für einen Großteil der Bevölkerung nicht erreichbar sind und Start-ups dieses Vakuum nutzen könnten.

Suggested Citation

  • Florian Schupp & Heiko Wöhner & Alisée Tonnac, 2023. "Opportunities in Emerging Markets – Purchasing with Start-ups," Springer Books, in: Florian Schupp & Heiko Wöhner (ed.), Digitalisierung im Einkauf, edition 2, chapter 10, pages 159-178, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40570-0_10
    DOI: 10.1007/978-3-658-40570-0_10
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