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Request for Proposal für die Auswahl einer CDP

In: Customer-Data-Plattformen

Author

Listed:
  • Jonas Rashedi

    (Rashedi Consulting GmbH)

  • Lena Mauer

    (SAP Deutschland SE & Co. KG)

Abstract

Zusammenfassung Die Ausführungen zur Beschreibung eines Requests for Proposal (RfP) gliedern sich in drei Abschnitte: Im ersten Abschnitt wird der Ablauf eines idealtypischen RfP-Prozesses beschrieben. Die beiden folgenden Abschnitte setzen sich mit konkreten Kriterien für die Auswahl einer CDP auseinander: Im zweiten Abschnitt werden mit den primär anbieterbezogenen Kriterien die allgemeinen Rahmenbedingungen abgefragt. Der dritte Abschnitt umfasst primär softwarebezogene Auswahlkriterien.

Suggested Citation

  • Jonas Rashedi & Lena Mauer, 2023. "Request for Proposal für die Auswahl einer CDP," Springer Books, in: Customer-Data-Plattformen, chapter 0, pages 121-139, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40540-3_6
    DOI: 10.1007/978-3-658-40540-3_6
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