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Funktionen und Arten von CDPs

In: Customer-Data-Plattformen

Author

Listed:
  • Jonas Rashedi

    (Rashedi Consulting GmbH)

  • Lena Mauer

    (SAP Deutschland SE & Co. KG)

Abstract

Zusammenfassung In diesem Kapitel wird die Funktionsweise einer CDP anhand der fünf Schritte des Datenzyklus beschrieben. Außerdem wird erläutert, welche Arten von CDPs es gibt. Das Kapitel schließt mit dem Use Case eines Familienunternehmens.

Suggested Citation

  • Jonas Rashedi & Lena Mauer, 2023. "Funktionen und Arten von CDPs," Springer Books, in: Customer-Data-Plattformen, chapter 0, pages 37-52, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40540-3_3
    DOI: 10.1007/978-3-658-40540-3_3
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