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Data-Based Innovations in the Health Sector and Strategic Preparation of Well-Known Global IT Companies

In: Work and AI 2030

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  • Eckhard Hempel

    (Invandus E&R GbR)

Abstract

For the renowned big IT tech giants, it is equally true that they have been economically very successful so far mainly in the data and big data business, so that it is now only logical for them to use their core competencies to also “fish” in adjacent or new markets. On the one hand, health systems that are partly dilapidated and under pressure to perform, with IT deficits in their entire value creation (e.g. demanded increase in quality of care while reducing costs), and on the other hand, seemingly unlimited resources with the highest focus on customer satisfaction and partly aggressive marketing and customer loyalty strategies, result in a very promising environment for newcomers and their innovations in the health sector. The aim of this article is to present the most important strengths and innovative approaches of the “big IT tech” (e.g. Google, Amazon, Microsoft, Apple) for new work environments in the health sector.

Suggested Citation

  • Eckhard Hempel, 2023. "Data-Based Innovations in the Health Sector and Strategic Preparation of Well-Known Global IT Companies," Springer Books, in: Inka Knappertsbusch & Kai Gondlach (ed.), Work and AI 2030, pages 333-339, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40232-7_37
    DOI: 10.1007/978-3-658-40232-7_37
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