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Voice-Content-Marketing

In: Marketing mit Sprachassistenten

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  • Thomas Hörner

Abstract

Zusammenfassung Marketing auf Sprachassistenten ist zu einem großen Teil keine direkt werbliche Kommunikation. Vielmehr informiert, hilft oder unterhält es die Nutzerinnen und Nutzer rund um deren Interessen und Bedürfnisse. Im Sinne des Content-Marketings sind auch auf Sprachassistenten viele Dialoge dementsprechend einzuordnen.

Suggested Citation

  • Thomas Hörner, 2023. "Voice-Content-Marketing," Springer Books, in: Marketing mit Sprachassistenten, edition 2, chapter 0, pages 123-169, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40196-2_4
    DOI: 10.1007/978-3-658-40196-2_4
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