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Von einer der jüngsten Start-up-Unternehmerinnen Deutschlands zum Investorenmagnet: Interview mit Lena Jüngst

In: High-Performance: Erfolg ist, was du aus dir machst

Author

Listed:
  • Kathrin Leinweber

Abstract

Zusammenfassung Lena Jüngst gehört mit ihrem Unternehmen „air-up“ zu den jüngsten und erfolgreichsten Start-up-Unternehmerinnen Deutschlands. Als Produktdesignerin ist es ihre Passion, kreativ zu arbeiten und neue Ideen zu entwickeln. Das neuste und begehrteste Produkt ihres Unternehmens ist ein duftbasiertes Trinksystem, das Trinkwasser nur durch Duft Geschmack verleiht. Ein Trinksystem mit Aromapods: Man trinkt Leitungswasser, schmeckt aber Zitrone, Grapefruit oder Cola. Mit diesem Konzept hat sie es geschafft, größere Investoren zu überzeugen, Millionen in ihr Unternehmen zu investieren.

Suggested Citation

  • Kathrin Leinweber, 2023. "Von einer der jüngsten Start-up-Unternehmerinnen Deutschlands zum Investorenmagnet: Interview mit Lena Jüngst," Springer Books, in: High-Performance: Erfolg ist, was du aus dir machst, edition 2, chapter 0, pages 81-94, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-40052-1_6
    DOI: 10.1007/978-3-658-40052-1_6
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