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Mass Media Communication: Mass Communication as an Economic Good

In: Handbook of Media and Communication Economics

Author

Listed:
  • Lutz M. Hagen

    (Dresden University of Technology)

  • Christian Schäfer-Hock

    (Ausländerrat Dresden)

Abstract

Mass communication is understood as the technically mediated transmission and publication of information to a large audience scattered in space and time. In economic terms, mass communication can be understood as the satisfaction of entertainment and orientation needs, realized by means of mass production by media companies and economic markets. Mass communication markets are characterized by various imperfections, externalities, and economic peculiarities, which essentially result from the indivisibility of information and the hybrid and public nature of mass communication. Mass communication as a social phenomenon has been closely connected to the most important processes of social change since the beginning of the modern era and can even be counted among their essential causes. External effectsExternal effects of mass communication markets have strongly shaped processes of social change ever since. In the course of the digital revolution, mass communication is converging with telecommunications. Mass communication is changed by this and, in particular, individualized, but does not disappear.

Suggested Citation

  • Lutz M. Hagen & Christian Schäfer-Hock, 2024. "Mass Media Communication: Mass Communication as an Economic Good," Springer Books, in: Jan Krone & Tassilo Pellegrini (ed.), Handbook of Media and Communication Economics, pages 659-683, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-39909-2_60
    DOI: 10.1007/978-3-658-39909-2_60
    as

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