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Corporate Social Responsibility in Media Companies

In: Handbook of Media and Communication Economics

Author

Listed:
  • Anke Trommershausen

    (University of Applied Sciences)

  • Matthias Karmasin

    (Institute for Comparative Media and Communication Research (CMC), Austrian Academy of Sciences/University of Klagenfurt)

Abstract

The article outlines an innovative framework for the management of corporate social responsibility (CSR) in media companies. To this end, the different meanings of CSR are elaborated, and it is shown that CSR is also gaining strategic relevance for media companies. With the inclusion of central approaches of business ethics, it is clarified how the demands of business management theory can be reconciled with integrative business ethics. Finally, the framework concept of CSR management of media companies is presented using current examples from media practice.

Suggested Citation

  • Anke Trommershausen & Matthias Karmasin, 2024. "Corporate Social Responsibility in Media Companies," Springer Books, in: Jan Krone & Tassilo Pellegrini (ed.), Handbook of Media and Communication Economics, pages 1101-1130, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-39909-2_54
    DOI: 10.1007/978-3-658-39909-2_54
    as

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