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Online Media/Net Media as Journalistic Offerings

In: Handbook of Media and Communication Economics

Author

Listed:
  • Ralf Spiller

    (Macromedia University of Applied Sciences)

  • Matthias Degen

    (Westphalian University of Applied Sciences)

  • Thomas Döbler

    (Macromedia University of Applied Sciences)

Abstract

The interactivity and participation possibilities of the Internet offer considerable potential for net media as journalistic offerings. However, journalistic online offerings are under economic pressure. Their revenue situation is often unsatisfactory. Social networks compete with attractive content and can often attract more advertising customers. In terms of time, the new journalistic ecosystem shaped by the Internet is still in an early phase. New journalistic offerings will have to make use of the community principle and network effects in order to find a larger audience on the Internet.

Suggested Citation

  • Ralf Spiller & Matthias Degen & Thomas Döbler, 2024. "Online Media/Net Media as Journalistic Offerings," Springer Books, in: Jan Krone & Tassilo Pellegrini (ed.), Handbook of Media and Communication Economics, pages 891-908, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-39909-2_37
    DOI: 10.1007/978-3-658-39909-2_37
    as

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