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Result Frames greifen schneller als Veränderungsprozesse

In: Internationale Vertriebssteuerung by Result Framing

Author

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  • Wolf W. Lasko
  • Lara M. Lasko

Abstract

Zusammenfassung „Change Management“ ist in der Wirtschaft zu einem populären Motto geworden. Ihr Kernproblem ist indessen nach wie vor die mangelnde Bereitschaft aller an diesen Prozessen Beteiligten, sich verändern zu wollen und zu können. Diese Erfahrung machen wir auch immer wieder mit uns selbst – und das nicht nur beim Jahreswechsel: Der Weg vom Vorsatz zum Willen und zur Tat ist unangenehm, mühsam und steinig (vgl. Abb. 4.1).

Suggested Citation

  • Wolf W. Lasko & Lara M. Lasko, 2023. "Result Frames greifen schneller als Veränderungsprozesse," Springer Books, in: Internationale Vertriebssteuerung by Result Framing, edition 3, chapter 0, pages 15-17, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-39892-7_4
    DOI: 10.1007/978-3-658-39892-7_4
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