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Resonanz-Verständnis für bessere Veranstaltungen

In: Workbook berührende, hybride Veranstaltungen

Author

Listed:
  • Stefan Luppold

    (Duale Hochschule Baden-Württemberg)

Abstract

Zusammenfassung Resonanz ist physikalisch eine Schwingung, ausgelöst durch einen Impuls von außen. Soziologisch ist Resonanz eine Beziehung. Etwas berührt uns und wir reagieren darauf, individuell. Die Sehnsucht nach Verbundenheit und Gemeinschaft wächst, auch bei Veranstaltungen. Dieses neue Grundbedürfnis – Resonanz – hilft uns, Eventziele zu erreichen, nachhaltige Wirkung zu generieren. Dazu müssen Dramaturgie und Location, Kommunikation und Veranstaltungsformat auf Resonanzfähigkeit ausgerichtet sein – etwa durch Authentizität oder Partizipation. Und möglichst nicht nur für Veranstaltungen onsite –, sondern auch online oder hybrid.

Suggested Citation

  • Stefan Luppold, 2023. "Resonanz-Verständnis für bessere Veranstaltungen," Springer Books, in: Wolfgang Himmel & Stefan Luppold (ed.), Workbook berührende, hybride Veranstaltungen, pages 193-206, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-39741-8_14
    DOI: 10.1007/978-3-658-39741-8_14
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